Pure. Active. Proven. Taking a holistic approach to haircare from the inside out with bespoke supplement formulations.
about the brand
An Australian-owned, Australian-made haircare brand founded in Sydney, Aéde offers bespoke supplement formulations to aid in improving hair, skin and nail health - from the inside out.
With decades of experience in the haircare industry, Aéde's founders heard customers’ needs for a unique solution to assist in sustainable and real change in hair health. The team invested years of research and development to formulate the most pure, active and proven products, in partnership with award-winning industry experts. After personally handpicking the most effective and high quality ingredients, the result are supplements that industry professionals and hairdressers give their tick of approval.
Aéde’s products are founded on a unique approach to the supplements space - transparency and quality. From the outset, the brand's founders were passionate about creating best-in-class supplements that were not only accessible to everyone and designed to deliver the best results possible, but were adamant in telling it like it is, eliminating industry jargon. Proud of the ingredients in each product, Aéde doesn’t need overinflated product claims, instead relying on the power of their products to tell the story.