INGREDIENTS DIRECTORY

A natural alternative to silicone, the high concentration of Omega-9 fatty acid is great for adding shine and lustre to the hair. The added moisturisation also improves manageability and assists in detangling. The lightweight nature of the oil means it spreads very easily with a non-sticky or greasy after-feel.

AHAs can be found in care products for hair, and work in much the same way for the scalp as it does for the skin on your face, by exfoliating and purifying the scalp without drying or stripping the hair of its natural oils. Whilst stripping the hair and scalp of dirt, pollutants and the build up of product, it is also ideal for enhancing the protection and manageability of hair by conditioning, moisturising and strengthening.

Depending on the nature of the product, Aloe Vera can be beneficial for the hair in many different ways. The anti-inflammatory properties can be used to calm the symptoms of itchy and flakey scalp, and can be used to gently cleanse the hair. Being high in vitamins, it can also promote cell turnover, promoting healthy cell growth and shiny hair, potentially even reducing hair breakage and promoting hair growth.

Used topically, amino acid can be both a reparative and repairing complex. The cuticle is the outermost part of hair and plays an important role in retaining moisture - the amino acids in the cuticle work to retain moisture. Amino acids may help to promote moisture retention and promote hair repair, whether damaged by chemical processing or heat. It can also aid in strengthening hair and improving elasticity, specifically when hair is low in porosity and the hair has been compromised.

ACV in hair care is used as a hair rinse to remove build-up in the hair and clarify dull hair. ACV's acetic acid helps to maintain the pH balance of hair, while protecting it from environmental aggressors. It's also useful in calming the scalp, combatting itchiness and irritation, as well as softening the hair.

Rich in fatty acids and antixoidants like Vitamin E, argan oil can have benefits for both scalp and hair. Vitamin E provides a fatty layer to your hair and scalp that may help prevent dryness and can even help to reduce frizz and boost shine.

By nature, oils have occlusive properties so they're able to wrap around hair and trap in moisture. Therefore, water doesn't evaporate out of the hair shaft and leaving your hair dehyrated and brittle. What makes avocado oil even better is its fatty acid profile, making it able to penetrate the hair shaft and deeply moisturise rather than sitting on top and coating the hair. The fats can also strengthen the hair and help prevent breakage.

Babassu oil boasts a high moisture retaining capacity, which means it doesn't evaporate or break down easily. It helps keep moisture in for longer and makes hair less prone to breakage. The best thing is that it's a lightweight treatment that still deeply moisturises the hair, so versatile for any hair types, even for people with oilier hair types and scalps.

With the moisturising and collagen-producing properties of baobab, healthy and silky hair is the top benefits of baobab. Being high in Vitamin E and antioxidants, means it's the perfect solution to dry scalp and damaged hair. Whether your hair is heat-damaged or chemically-damaged, baobab is great for rebuilding bonds, sealing the cuticle and softening your strands.

BHAs are designed to go deep into your hair follicles to dry out excess oils and dead skin cells to unclog pores.

Bioflavanoids works to preserve hair colour vibrancy by blocking UV penetration.

Keratin is a basic protein that makes up your hair, skin and nails, and biotin may improve your body's keratin structure. This improvement may feature as improved strength in your hair or even reduction in shedding.

Caffeine can do a lot more than keep you awake. Topical use of caffeine can stimulate hair shaft elongation, resulting in longer wider hair roots. It can also prolong anagen duration (which is the hair growth stage). Since caffeine is a stimulant, it also increases blood circulation to the hair follicles which can help to promote hair to grow faster and stronger.

Castor oil nurtures both the scalp and hair follicles with proteins, vitamins and antioxidants. Having antimicrobial properties, it is also useful in fighting off bacterial or fungal growth on the scalp, as well as being an effective and gentle cleanser of the scalp, thus aiding in scalp flaking. Creating a healthy environment for the scalp will help to encourage healthier, faster hair growth.

The cuticle layer is the thinnest part of the hair, and when damaged (by heat styling, combing, colouring) can expose the cortex and breakage becomes inevitable. Ceramides create a protective layer around the hair to hold in moisture and protein, at the same time guarding the hair from further damage. Ceramides restore shine and strengthen the hair, and is particularly useful in hair masks to repair colour-treated hair.

Known for its ability to soothe the scalp, condition the hair, enhance shine, and fortify the hair fibers, Irish sea moss is gentle enough for your scalp and strong enough to strengthen the hair.

It's one of those miracle do-it-all oils, and it's no different for hair. Coconut oil may benefit your hair by protecting it against protein loss, moisturising your hair and reducing breakage, and protecting your hair from environmental damage.

Provides moisture to the skin and scalp, strengthens the hair follicle, accelerates healing, and nourishes the hair bulb.

With the help of its nourishing properties like Vitamin E and linoleic acid, Cotton Protein stimulates blood circulation in the scalp, increasing the supply of oxygen and nutrients fundamental to hair strength and growth to the follicles. This action invigorates the follicles and promotes stronger, thicker hair. The ceramides present in cotton restore the hair's natural shine and flattens the cuticles, closing the door to external aggressors and potential damage.

It acts as a natural humectant, meaning that it can attract and draw moisture to your hair and scalp and hold it there. It improves the scalp layer by hydrating and thereby preventing flaking. It also hydrates the hair, reducing dryness, frizziness and breakage. Its conditioning properties repair weak and damaged hair, and strengthens the hair to prevent and treat split ends.

Green tea is rich in a certain kind of polyphenol called epigallocatechin gallate or EGCG. Thanks to the high levels of EGCG in green tea, it works well for hair growth. Moreover, it also strengthens your hair roots and activates hair follicles.

Humectants are moisture binding ingredients that are key to keeping hair and scalp properly hydrated. As a result your hair will feel softer and bouncier, as well as more elastic and less brittle.

The moisture-binding property of hyaluronic acid is beneficial to all hair types and textures by helping retain the proper balance of lipids, humectants, and proteins required for healthy hair.

Jojoba oil is a lightweight sealant, it doesn't penetrate the hair shaft but instead works on the outside of the hair strand as a sealant against moisture loss. This is great for moisture retention and for controlling frizz. Being rich in Vitamin E and antioxidants, it is also great for reducing scalp inflammation and can even reduce flaking.

Keratin works by smoothing down the cells that overlap to form your hair strands. The layers of cells, called the hair cuticle, absorb the keratin, resulting in smoother hair that looks full and gloosy. Keratin makes hair less frizzy and easier to style.

Used in hair, Mango Butter works as an effective scalp conditioner that seals in moisture and reduces breakage and hair loss by strengthening hair follicles. It protects hair from drying, thereby controlling frizz and boosting volume to keep it looking and feeling soft, lush, and lustrous. By sustaining moisture and promoting cell regeneration, Mango Butter encourages the growth of stronger, healthier hair. When applied to hair before sun exposure, Mango Butter is known to exhibit sun protectant properties to help guard the strands against the harmful effects of UV radiation.

The zinc and protein in the oil help strengthen hair, as well as decrease inflammatory processes on the scalp. It is known for enhancing shine, antioxidant protection and protection against the colour depleting, drying and damaging effects from the sun’s rays.

As a rich emollient, murmuru is perfect for providing rich moisturisation. It restores hair health, treating dry and damaged hair, and improving hair flexibility and strength.

Niacinamide has a vital role in growing long and strong hair due to its circulation boosting properties. It enhances the appearance and feel of hair, by increasing body, suppleness, sheen. It also improves the texture of hair that has been physically/chemically damaged by helping to build Keratin. It also enhances the appearance of dry or damaged skin on the scalp by reducing flaking and restoring suppleness.

Olive oil is high in antioxidant content and it helps maintain scalp and hair health. It prevents the hair from cell damage and nourishes and conditions the hair at the same time to improve its quality. The massage improves the circulation of blood in the scalp and nourishes the hair follicles as well.

Panthenol is an anti-inflammatory derivative of pantothenic acid that helps strengthen the hair and soothe the scalp. It has incredible humectant properties as it has the ability to fully penetrate the hair cuticle, pull water from the air, and improve moisture retention in the hair shaft.

Pearl extract offer a variety of benefits for your hair including strengthening your hair follicles and aiding with scalp dryness.

Polymers can be found in most hair care products, performing a variety of different functions. Shampoos, conditioners, and styling products all rely upon polymers in order to achieve their desired effects.

Its high Vitamin E content makes it the perfect conditioner for dry, damaged hair or frizzy hair. Its fatty and amino acids content gives your hair shine, volume and lust. Moreover organic Prickly Pear Seed oil promotes hair growth and treats the hair scalp.

Proteins improve hair elasticity, strengthens the hair follicle and enhances the overall appearance and health of hair.

Quinoa protein contains high levels of cysteine, cystine, lysine, methionine, tryptophane and tyrosine. These dramatically boost the hair’s hydration, forming a protective barrier to block out environmental stressors (like heat and dryness) while locking in moisture. The cuticle is smoothed, repaired, and more pliable so that splitting and breakage is reduced.

Rice Bran Oil's abundant supply of vitamin E repairs skin and hair, so when you apply it to your scalp, it can help reduce inflammation and reverse damage to the hair follicles. Thanks to a chemical compound called gamma oryzanol, Rice Bran Oil could even act as a sun protectant, shielding strands from damaging UVA and UVB rays.

Red Algae is known to provide shine, hydration, and strength thanks to its vitamin and mineral-rich content. It is also known for its high levels of antioxidants, which may act as a shield against pollution. Your hair is exposed to pollution on a daily basis, and over time can damage the lipids and proteins of the cuticle, which make up the hair's natural barrier, and can also cause irritation and sensitivity to the scalp.

Salicylic acid works in shampoo by breaking down dead skin cells. This is scientifically proven to help treat conditions that affect the scalp, like seborrheic dermatitis and psoriasis.

The butter is packed with various fatty acids, vitamins A and E, calcium, sodium, iron, magnesium, and zinc, which makes it pretty nutritious. Moreover, triterpenes in this fat trigger collagen production while antioxidants protect our tresses from weakening. Its water-binding properties make it the perfect emollient, perfect for damaged hair, split ends, coarse strands and dry locks.

Regarding its hair benefits, a higher silicon content in the hair results in a lower rate of hair loss, resistance to breakage and increased brightness.

With their unique set of chemical and physical properties, silicones not only condition hair, but they can be used to add shine, make combing easier, provide colour protection, help guard against damage from heat styling, enhance hair strength, repair damaged hair, give a perception of moisturisation, aid curl retention, control frizz and add volume—or even reduce volume. In short, silicones can play major roles—whether in shampoos, conditioners, or styling products.

Spirulina promotes hair growth and combats hair thinning, as well as fights dandruff and moisturises and hydrates the scalp. The antioxidant compounds can help support glossy, shiny hair.

The essential fatty acids present in sunflower seeds infuse your hair with moisture and work from deep within to provide hydration to your strands and repair damage. It also forms a protective layer that helps in preventing damage caused by environmental aggressors and thereby keeps your hair looking healthy and strong.

Another great benefit of sunflower seeds for your hair is its ability to fight hair loss and promote hair growth. Sunflower seeds contain a unique ingredient called gamma-linolenic acid that helps in deep conditioning your strands and stimulating dormant hair follicles. It also works at mitigating the damage caused by various environmental factors and ensures healthier, faster and stronger hair growth cycles.

It’s ideal for absorbing oil at the root and refreshing the scalp naturally.

Turmeric is both gentle and invigorating and makes for a wonderful cleanser for the hair and scalp.

Vitamin A contributes to hair health. It supports the secretion of sebum, which is a substance that prevents hair breakage.

Vitamin B5, otherwise known as pantothenic acid, works in combination with other nutrients to rebuild the individual hair shafts, which are often damaged by blow-driers or heated hair tools, by shampooing too often or by sun exposure. Vitamin B5 can also help increase hair growth by supporting and protecting the adrenal glands.

Vitamin C is well-known for helping improve the immune system and for fighting colds and the flu, but it can also help keep your hair strong and supple. High in antioxidants, vitamin C fights off the free radicals that create brittle hair and cause damage to hair follicles. Even better, vitamin C increases collagen production, which improves hair health.

Vitamin E helps prevent oxidative stress and boost hair growth.