INGREDIENTS DIRECTORY

Your Rogue guide to the A-Z of ingredients used in hair care.

Here you'll be able to discover what each ingredient does, the benefits and how best to integrate into your hair care routine.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
SWIPE TO FILTER BY LETTER SWIPE TO FILTER BY LETTER

A

Abyssinian Oil

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

emollient

A rich yet lightweight oil that contains a high percentage of unsaturated C22 Omega-9 fatty acids known for its emollient properties. Abyssinian oil has a high molecular weight and is easily absorbed and deeply penetrates the hair.

A natural alternative to silicone, the high concentration of Omega-9 fatty acid is great for adding shine and lustre to the hair. The added moisturisation also improves manageability and assists in detangling. The lightweight nature of the oil means it spreads very easily with a non-sticky or greasy after-feel.

Vitamin A, Vitamin E, Omega-6 Fatty Acid (Linolenic Acid)

Alpha Hydroxy Acid (AHA)

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Chemical exfoliant

A common and familiar name in skincare, AHAs are a group of water-soluble acids derived from fruits and plants that are chemical exfolliants for the skin. Being a chemical exfolliant, they use chemicals - aka acids or enzymes - to buff away dead skin cells.

AHAs can be found in care products for hair, and work in much the same way for the scalp as it does for the skin on your face, by exfoliating and purifying the scalp without drying or stripping the hair of its natural oils. Whilst stripping the hair and scalp of dirt, pollutants and the build up of product, it is also ideal for enhancing the protection and manageability of hair by conditioning, moisturising and strengthening.

Aloe Vera

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Humectant

Aloe Vera has been used for millennia for its medicinal and health properties. From the Aloe Vera plant, it is a succulent that is full of water, and rich in vitamins, minerals and enzymes. Known for its healing and anti-inflammatory properties, it is a common ingredient utilised to provide moisture, and soothe and repair.

Depending on the nature of the product, Aloe Vera can be beneficial for the hair in many different ways. The anti-inflammatory properties can be used to calm the symptoms of itchy and flakey scalp, and can be used to gently cleanse the hair. Being high in vitamins, it can also promote cell turnover, promoting healthy cell growth and shiny hair, potentially even reducing hair breakage and promoting hair growth.

Vitamin A, Vitamin C, Vitamin E, Vitamin B12, Folic Acid

Amino Acid

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Protein

Amino Acids are organic compounds that combine to form the building blocks of proteins, which make up 75% of your body. They play a central role both as building blocks of proteins and as intermediates in your body's metabolism.

Used topically, amino acid can be both a reparative and repairing complex. The cuticle is the outermost part of hair and plays an important role in retaining moisture - the amino acids in the cuticle work to retain moisture. Amino acids may help to promote moisture retention and promote hair repair, whether damaged by chemical processing or heat. It can also aid in strengthening hair and improving elasticity, specifically when hair is low in porosity and the hair has been compromised.

Apple Cider Vinegar

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Exfoliator

ACV or Apple Cider Vinegar is a common home remedy that is typically fermented juice from crushed apples. It contains acetic acid and nutrients such as Vitamin B and Vitamin C. It has been used as a home remedy to treat many different types of ailments, as well as a disinfectant and natural preservative.

ACV in hair care is used as a hair rinse to remove build-up in the hair and clarify dull hair. ACV's acetic acid helps to maintain the pH balance of hair, while protecting it from environmental aggressors. It's also useful in calming the scalp, combatting itchiness and irritation, as well as softening the hair.

Vitamin B, Vitamin C, Acetic Acid

Argan Oil

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Emollient

Argan oil is a plant oil derived from the fresh kernels of the fruit of the argan tree from Morocco. Used for centuries in cooking and as a home remedy for health and beauty concerns, argan oil is a nourishing ingredient naturally rich in vitamin E and fatty acids (Omega 6 and 9).

Rich in fatty acids and antixoidants like Vitamin E, argan oil can have benefits for both scalp and hair. Vitamin E provides a fatty layer to your hair and scalp that may help prevent dryness and can even help to reduce frizz and boost shine.

Vitamin E, Omega-6 (Linoleic Acid) and 9 Fatty Acids

Avocado Oil

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Emollient

Avocado oil is a versatile, lightweight oil that is extracted from the flesh of avocados. High in monosaturated fats and Vitamin E, it's easy to reap the benefits because it is easily and rapidly absorbed by the skin and hair.

By nature, oils have occlusive properties so they're able to wrap around hair and trap in moisture. Therefore, water doesn't evaporate out of the hair shaft and leaving your hair dehyrated and brittle. What makes avocado oil even better is its fatty acid profile, making it able to penetrate the hair shaft and deeply moisturise rather than sitting on top and coating the hair. The fats can also strengthen the hair and help prevent breakage.

Vitamin E, Vitamin A, Vitamin D

B

Babassu Seed Oil

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Emollient

Babassu oil is a tropical oil made from the seeds of the babassu palm, a tree native to South America. Packed with healthy fats and rich in antioxidants, it can help to reduce damage caused by harmful free radicals. It also boasts a high moisture-retaining capacity, meaning it doesn't evaporate or break down easily.

Babassu oil boasts a high moisture retaining capacity, which means it doesn't evaporate or break down easily. It helps keep moisture in for longer and makes hair less prone to breakage. The best thing is that it's a lightweight treatment that still deeply moisturises the hair, so versatile for any hair types, even for people with oilier hair types and scalps.

Vitamin E, Omega-9 Fatty acid

Baobab

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Humectant

Baobab is a tree that grows in Africa, Australia and the Middle East, commonly known as the 'Tree of Life', rich in vitamins, provides antioxidant protection from damaging and drying free radicals.

With the moisturising and collagen-producing properties of baobab, healthy and silky hair is the top benefits of baobab. Being high in Vitamin E and antioxidants, means it's the perfect solution to dry scalp and damaged hair. Whether your hair is heat-damaged or chemically-damaged, baobab is great for rebuilding bonds, sealing the cuticle and softening your strands.

Vitamin A, Vitamin D, Vitamin E, Vitamin F, Potassium

Beta Hyroxy Acid (BHA)

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Chemical exfoliant

A common and familiar name in skincare, BHA is short for beta-hydroxy acids, and sometimes known as salicylic acid or tropic acid. From tonic to toner, it's used in skin care as a chemical exfoliant to help clear, smooth and brighten skin. With its cleansing properties, salicylic acid in dandruff shampoo and dandruff-ridding hair care go hand in hand.

BHAs are designed to go deep into your hair follicles to dry out excess oils and dead skin cells to unclog pores.

Bioflavonoid

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Phytochemical

Bioflavanoids are a class of powerful phytochemicals, responsible for giving fruits their fantastic hues. They also work to maximise the benefits of Vitamin C and have been shown to have potent antioxidant activity.

Bioflavanoids works to preserve hair colour vibrancy by blocking UV penetration.

Biotin

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Vitamin

Biotin is a water-soluble vitamin that helps the body to metabolise fats, carbohydrates and protein. It also plays an important role in the health of your hair, skin and nails.

Keratin is a basic protein that makes up your hair, skin and nails, and biotin may improve your body's keratin structure. This improvement may feature as improved strength in your hair or even reduction in shedding.

C

Caffeine

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Stimulant

Needing no introduction, caffeine is the most widely consumed psychoactive or central nervous system stimulant in the world, and a defining part of Australian culture - coffee culture. Caffeine is typically ingested via beverages or food, and is rapidly and completely absorbed after consumption. Recent studies have shown anti-inflammatory and antixodiant benefits of coffee.

Caffeine can do a lot more than keep you awake. Topical use of caffeine can stimulate hair shaft elongation, resulting in longer wider hair roots. It can also prolong anagen duration (which is the hair growth stage). Since caffeine is a stimulant, it also increases blood circulation to the hair follicles which can help to promote hair to grow faster and stronger.

Castor Oil

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Humectant

Castor oil, also known as Ricinus communis, is nutrient-rich vegetable oil from castor beans. Down to a molecular level, castor oil is a long-chained fatty acid.

Castor oil nurtures both the scalp and hair follicles with proteins, vitamins and antioxidants. Having antimicrobial properties, it is also useful in fighting off bacterial or fungal growth on the scalp, as well as being an effective and gentle cleanser of the scalp, thus aiding in scalp flaking. Creating a healthy environment for the scalp will help to encourage healthier, faster hair growth.

Ceramides

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Fatty Acid

Ceramides are a class of fatty acids called lips, naturally found in skin cells and a component of the hair cuticle. The cuticle is considered to be the hair's defense layer, which when closed, gives your hair shine, health, and long life.

The cuticle layer is the thinnest part of the hair, and when damaged (by heat styling, combing, colouring) can expose the cortex and breakage becomes inevitable. Ceramides create a protective layer around the hair to hold in moisture and protein, at the same time guarding the hair from further damage. Ceramides restore shine and strengthen the hair, and is particularly useful in hair masks to repair colour-treated hair.

Chrondus Crispus

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Anti-oxidant

Chrondus Crispus, also known as Irish Moss is a reddish-brown seaweed typically found on the Mediterranean coast. It has great anti-aging, anti-inflammatory power and protects from external aggressions because it contains antioxidant components that fight free radicals.

Known for its ability to soothe the scalp, condition the hair, enhance shine, and fortify the hair fibers, Irish sea moss is gentle enough for your scalp and strong enough to strengthen the hair.

Zinc, Iron, Magnesium, Calcium, Amino Acids

Coconut Oil

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Emollient

Coconut oil is often touted at the best oil to use on your hair. Coconut oil is predominantly made up of a medium-chain fatty acid called lauric acid. This gives coconut oil a long, straight structure, which is more easily absorbed deep into the hair shaft.

It's one of those miracle do-it-all oils, and it's no different for hair. Coconut oil may benefit your hair by protecting it against protein loss, moisturising your hair and reducing breakage, and protecting your hair from environmental damage.

Collagen

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Strengthener

Collagen is rich in amino acids that your body needs to build keratin, the protein that primarily makes up hair.

Provides moisture to the skin and scalp, strengthens the hair follicle, accelerates healing, and nourishes the hair bulb.

Cotton

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Various

Produced on a plant, cotton is a member of the Hibiscus family and is botanically known as Gossypium hirsutum or Gossypium barbadense. We all recognise cotton as that soft fluffy fibre using for making clothes, but its seed is a valuable part of the crop that can be extracted.

With the help of its nourishing properties like Vitamin E and linoleic acid, Cotton Protein stimulates blood circulation in the scalp, increasing the supply of oxygen and nutrients fundamental to hair strength and growth to the follicles. This action invigorates the follicles and promotes stronger, thicker hair. The ceramides present in cotton restore the hair's natural shine and flattens the cuticles, closing the door to external aggressors and potential damage.

Oleic Acid, Linoleic Acid, Vitamin E, Tocopherols, Ceramides

G

Glycerin

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Humectant

Glycerin or glycerol is a colourless, odourless, and thick water-soluble liquid used in many beauty products. It is a sugar alcohol that can be derived from animal products, plants, and petroleum. Glycerin is a humectant, which is a substance that tends to absorb water or moisture from the surroundings and limits its evaporation.

It acts as a natural humectant, meaning that it can attract and draw moisture to your hair and scalp and hold it there. It improves the scalp layer by hydrating and thereby preventing flaking. It also hydrates the hair, reducing dryness, frizziness and breakage. Its conditioning properties repair weak and damaged hair, and strengthens the hair to prevent and treat split ends.

Green Tea

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Anti-oxidant

Green tea is made from fresh, dried tea leaves, and is known for its high concentration of antioxidants.

Green tea is rich in a certain kind of polyphenol called epigallocatechin gallate or EGCG. Thanks to the high levels of EGCG in green tea, it works well for hair growth. Moreover, it also strengthens your hair roots and activates hair follicles.

H

Humectants

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Humectant

Humectants are materials or ingredients used to provide moisture to hair. Humectants provide moisture by attracting moisture from the local environment and binding them to the hair.

Humectants are moisture binding ingredients that are key to keeping hair and scalp properly hydrated. As a result your hair will feel softer and bouncier, as well as more elastic and less brittle.

Hyaluronic Acid

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Humectant

Hyaluronic acid is a substance found naturally in your body although it can also be made synthetically. As a humectant, it can retain moisture and bind approximately 1000 times its weight in water.

The moisture-binding property of hyaluronic acid is beneficial to all hair types and textures by helping retain the proper balance of lipids, humectants, and proteins required for healthy hair.

J

Jojoba Oil

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Emollient

Jojoba oil is an oil-like wax extracted from the seeds of the jojoba plant. Unlike other oils, jojoba oil is not a true 'oil' in that it's a wax ester, similar in both structure and function to the sebum naturally produced by your skin.

Jojoba oil is a lightweight sealant, it doesn't penetrate the hair shaft but instead works on the outside of the hair strand as a sealant against moisture loss. This is great for moisture retention and for controlling frizz. Being rich in Vitamin E and antioxidants, it is also great for reducing scalp inflammation and can even reduce flaking.

Vitamin C, Vitamin B, Vitamin E, Copper, Zinc

K

Keratin

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Smoother

Keratin is a protein that is found naturally in the hair and protects your hair against humidity, which is the main cause of frizzy hair. Over time your hair loses its natural keratin, mainly caused by stress to the hair, ranging from colouring, overstyling or even sun damage.

Keratin works by smoothing down the cells that overlap to form your hair strands. The layers of cells, called the hair cuticle, absorb the keratin, resulting in smoother hair that looks full and gloosy. Keratin makes hair less frizzy and easier to style.

M

Mango Butter

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Humectant

Derived from the kernel of the mango fruit (seeds contained inside the pit), mango butter is a light yet rich and conditioning natural fat that provides long-lasting emollience.

Used in hair, Mango Butter works as an effective scalp conditioner that seals in moisture and reduces breakage and hair loss by strengthening hair follicles. It protects hair from drying, thereby controlling frizz and boosting volume to keep it looking and feeling soft, lush, and lustrous. By sustaining moisture and promoting cell regeneration, Mango Butter encourages the growth of stronger, healthier hair. When applied to hair before sun exposure, Mango Butter is known to exhibit sun protectant properties to help guard the strands against the harmful effects of UV radiation.

Vitamin A, Vitamin E, Vitamin C

Moringa Seed Oil

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Emollient

Moringa oil is derived from the seeds of Moringa oleifera, a small tree native to the Himalayan mountains and referred to as "the miracle tree". Moringa seeds have a high oil content and contain many nutritional compounds, including monounsaturated fats, protein, sterols, and tocopherols.

The zinc and protein in the oil help strengthen hair, as well as decrease inflammatory processes on the scalp. It is known for enhancing shine, antioxidant protection and protection against the colour depleting, drying and damaging effects from the sun’s rays.

Oleic acid, Linoleic acid

Murumuru

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Emollient

Murumuru is the rich fat extracted from the seeds of the murumuru palm tree, native to the Amazon rainforest in Brazil. It can come in the form of butter or oil.

As a rich emollient, murmuru is perfect for providing rich moisturisation. It restores hair health, treating dry and damaged hair, and improving hair flexibility and strength.

Vitamin A, Vitamin C, Oleic Acid

N

Niacinamide

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Smoother

Niacinamide is a water soluble-form of vitamin B3 that has many benefits suited to any and all hair types. Niacinamide is an antioxidant and anti-inflammatory ingredient.

Niacinamide has a vital role in growing long and strong hair due to its circulation boosting properties. It enhances the appearance and feel of hair, by increasing body, suppleness, sheen. It also improves the texture of hair that has been physically/chemically damaged by helping to build Keratin. It also enhances the appearance of dry or damaged skin on the scalp by reducing flaking and restoring suppleness.

O

Olive Oil

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Emollient

Rich in fatty acids and antioxidants, olive oil has a unique chemical composition obtained naturally by pressing olives. Light yellow or green in colour, this oil is known to strengthen your hair follicles, have a soothing impact on the scalp and even stimulate hair growth.

Olive oil is high in antioxidant content and it helps maintain scalp and hair health. It prevents the hair from cell damage and nourishes and conditions the hair at the same time to improve its quality. The massage improves the circulation of blood in the scalp and nourishes the hair follicles as well.

Oleic Acid, Palmitic Acid, Squalene

P

Panthenol

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Humectant

Panthenol is a chemical substance made from pantothenic acid, also known as vitamin B-5. The word pantothenic comes from the Greek “pantou” meaning everywhere, as nearly all foods contain small quantities of pantothenic acid. Vitamin B5 is one of the most important vitamins for human life. It is necessary for making blood cells, and it helps to convert the food we eat into energy.

Panthenol is an anti-inflammatory derivative of pantothenic acid that helps strengthen the hair and soothe the scalp. It has incredible humectant properties as it has the ability to fully penetrate the hair cuticle, pull water from the air, and improve moisture retention in the hair shaft.

Vitamin B5

Pearl Extract

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Strengthener

Another adaptogen supportive of hair health is pearl powder. The collagen in pearl powder contains Methionine, which is an essential amino acid that both conditions the hair and nails and maintains skin elasticity through aging.

Pearl extract offer a variety of benefits for your hair including strengthening your hair follicles and aiding with scalp dryness.

Amino Acids, Calcium

Polymers

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Various

Polymers are very large molecules that are made up of many repeating units of small molecules chemically bonded together. A polymer can be composed of many units of a single type of small molecule (called a homopolymer) or can be composed of many units of two or three different types of small molecules (called a copolymer).

Polymers can be found in most hair care products, performing a variety of different functions. Shampoos, conditioners, and styling products all rely upon polymers in order to achieve their desired effects.

Prickly Pear

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Anti-oxidant

The ingredient, also known as opuntia ficus indica (OFI), is a nourishing ingredient in both extract and seed oil form. Rich in antioxidants, fatty acids and Vitamin K, Prickly Pear has anti-inflammatory properties

Its high Vitamin E content makes it the perfect conditioner for dry, damaged hair or frizzy hair. Its fatty and amino acids content gives your hair shine, volume and lust. Moreover organic Prickly Pear Seed oil promotes hair growth and treats the hair scalp.

Vitamin K, Vitamin E, Linoleic Acid, Zinc

Protein

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Strengthener

The hair itself is made up of a protein called keratin and is responsible for the physical, chemical, and morphological properties of hair. Hair may lose its protein as a result of chemical treatments or even sun exposure, and as a result can become porous and fragile and require protein building to restore it back to health. Proteins can come in the form of modified proteins or hydrolysed vegetable proteins derived from wheat, soy and oats.

Proteins improve hair elasticity, strengthens the hair follicle and enhances the overall appearance and health of hair.

Q

Quinoa

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Protein

One unknown fact about is quinoa is that it's a seed, not a grain. Another unknown fact is that quinoa protein offers a unique combination of molecular weight amino acids that are actually more similar to animal proteins than vegetable proteins. Over 90% of our strands are made up of these amino acids, which means they are literally a must-have for hair.

Quinoa protein contains high levels of cysteine, cystine, lysine, methionine, tryptophane and tyrosine. These dramatically boost the hair’s hydration, forming a protective barrier to block out environmental stressors (like heat and dryness) while locking in moisture. The cuticle is smoothed, repaired, and more pliable so that splitting and breakage is reduced.

Iron, Potassium, Magensium, Vitamins B1 and B6

R

Rice Bran Oil

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Emollient

Packed with anti-aging emollients and antioxidant properties, this oil has been a part of the Asian skin care regimen for years. But aside from improving the condition of the skin, Rice Bran Oil also offers various benefits to the hair. Rice Bran Oil is mostly comprised of monounsaturated fats that are better able to penetrate the hair than polyunsaturated fats, making it ideal for strengthening strands.

Rice Bran Oil's abundant supply of vitamin E repairs skin and hair, so when you apply it to your scalp, it can help reduce inflammation and reverse damage to the hair follicles. Thanks to a chemical compound called gamma oryzanol, Rice Bran Oil could even act as a sun protectant, shielding strands from damaging UVA and UVB rays.

Vitamin E

Red Algae

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Anti-oxidant

The marine ingredient is famous for its health perks, including hair benefits. Full of vitamins, minerals and amino acids to strengthen hair, algae is high in iodine, calcium, iron, potassium, magnesium, niacin and vitamins A, B1, B6, B2 and C.

Red Algae is known to provide shine, hydration, and strength thanks to its vitamin and mineral-rich content. It is also known for its high levels of antioxidants, which may act as a shield against pollution. Your hair is exposed to pollution on a daily basis, and over time can damage the lipids and proteins of the cuticle, which make up the hair's natural barrier, and can also cause irritation and sensitivity to the scalp.

Iodine, Calcium, Iron, Potassium, Magensium, Niacin, Vitamins A, B1, B6, B2 and C

S

Salicylic Acid

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Exfoliator

Salicylic acid is a dissolving agent found in the bark of a willow tree and some foods like walnuts. Its medicinal uses include treating calluses, acne, psoriasis and dandruff. From tonic to toner, it's used in skin care as a chemical exfoliant to help clear, smooth and brighten skin. With its cleansing properties, salicylic acid in dandruff shampoo and dandruff-ridding hair care go hand in hand.

Salicylic acid works in shampoo by breaking down dead skin cells. This is scientifically proven to help treat conditions that affect the scalp, like seborrheic dermatitis and psoriasis.

Shea Butter

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Emollient

Shea butter is derived from the fruit of a Vitellaria paradoxa tree. The fruits contain fat-rich kernels, which are ground, roasted, and boiled to produce a kind of foam collected from the water surface. When cooled down, the foam becomes what we know as raw shea butter.

The butter is packed with various fatty acids, vitamins A and E, calcium, sodium, iron, magnesium, and zinc, which makes it pretty nutritious. Moreover, triterpenes in this fat trigger collagen production while antioxidants protect our tresses from weakening. Its water-binding properties make it the perfect emollient, perfect for damaged hair, split ends, coarse strands and dry locks.

Vitamins A & E

Silica

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Strengthener

Silicon dioxide (SiO2), also known as silica, is a natural trace mineral made from a combination of silicon and oxygen, and is the second most abundant element on Earth. It’s found naturally in many plants, such as leafy greens and whole grains. On the skin, it is suggested that silicon is important for optimal collagen synthesis and activation of hydroxylating enzymes, improving skin strength and elasticity.

Regarding its hair benefits, a higher silicon content in the hair results in a lower rate of hair loss, resistance to breakage and increased brightness.

Silicones

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Smoother

Silicones are a group of ingredients that act like a raincoat for your hair and skin. Products with silicones in them will lock out humidity and leave your hair and skin feeling slick and smooth.

With their unique set of chemical and physical properties, silicones not only condition hair, but they can be used to add shine, make combing easier, provide colour protection, help guard against damage from heat styling, enhance hair strength, repair damaged hair, give a perception of moisturisation, aid curl retention, control frizz and add volume—or even reduce volume. In short, silicones can play major roles—whether in shampoos, conditioners, or styling products.

Spirulina

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Anti-oxidant

Although sometimes referred to as seaweed, spirulina is actually a micro-organism that belongs to a class called blue-green algae, or cyanobacteria. This is a type of bacteria that lives in high-salt, alkaline bodies of water such as volcanic lakes in Africa. A traditional food in some parts of the world, spirulina is rich in protein, vitamins and minerals.

Spirulina promotes hair growth and combats hair thinning, as well as fights dandruff and moisturises and hydrates the scalp. The antioxidant compounds can help support glossy, shiny hair.

Magnesium, Vitamin B, Iron, Calcium, Niacin, Potassium

Sunflower Seed

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Anti-oxidant

Sunflower seeds are the fruits of the sunflower plant. Sunflower seed is a rich source of healthy fats, phytosterols, beneficial plant compounds, vitamins, and minerals. Furthermore, it contains anti-inflammatory and antioxidant properties, as well.

The essential fatty acids present in sunflower seeds infuse your hair with moisture and work from deep within to provide hydration to your strands and repair damage. It also forms a protective layer that helps in preventing damage caused by environmental aggressors and thereby keeps your hair looking healthy and strong.

Another great benefit of sunflower seeds for your hair is its ability to fight hair loss and promote hair growth. Sunflower seeds contain a unique ingredient called gamma-linolenic acid that helps in deep conditioning your strands and stimulating dormant hair follicles. It also works at mitigating the damage caused by various environmental factors and ensures healthier, faster and stronger hair growth cycles.

Vitamin B, Vitamin E, Iron, Zinc, Oleic Acid, Linoleic Acid

T

Tapioca Starch

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Oil absorber

Tapioca starch is derived from the cassava root, a plant native to Brazil. It is commonly used as a thickener and viscosity enhancer and a green alternative to talc. Like talc, tapioca starch reduces the heavy and often greasy feeling of oils, esters and waxes.

It’s ideal for absorbing oil at the root and refreshing the scalp naturally.

Turmeric

TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Anti-inflammatory

Turmeric is a common spice that comes from the root of Curcuma longa. It has been used in India for thousands of years as both a spice and medicinal herb. Turmeric contains compounds with medicinal properties called curcuminoids, the most important of which is curcumin. Curcumin has powerful anti-inflammatory effects and is a very strong antioxidant.

Turmeric is both gentle and invigorating and makes for a wonderful cleanser for the hair and scalp.

Vitamin C, Potassium

V

Vitamin A

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TYPE WHAT IS IT? WHAT DOES IT DO? HIGH IN

Vitamin

Vitamin A is a group of unsaturated nutritional organic compounds that includes retinol, retinal, and several provitamin A carotenoids. Vitamin A has multiple functions: it is important for growth and development, for the maintenance of the immune system.

Vitamin A contributes to hair health. It supports the secretion of sebum, which is a substance that prevents hair breakage.

Vitamin B5

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Vitamin

Vitamin B5 is known as pantothenic acid, or Pantothenate. The word pantothenic comes from the Greek “pantou,” meaning everywhere. Nearly all foods contain small quantities of pantothenic acid. Pantothenic acid helps the body break down fats, carbohydrates, and proteins so that our bodies can use them for energy and rebuilding tissues, muscles, and organs.

Vitamin B5, otherwise known as pantothenic acid, works in combination with other nutrients to rebuild the individual hair shafts, which are often damaged by blow-driers or heated hair tools, by shampooing too often or by sun exposure. Vitamin B5 can also help increase hair growth by supporting and protecting the adrenal glands.

Vitamin C

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Vitamin

Vitamin C is a water-soluble vitamin that’s found in many foods, particularly fruits and vegetables. It’s well known for being a potent antioxidant, as well as having positive effects on skin health and immune function.

Vitamin C is well-known for helping improve the immune system and for fighting colds and the flu, but it can also help keep your hair strong and supple. High in antioxidants, vitamin C fights off the free radicals that create brittle hair and cause damage to hair follicles. Even better, vitamin C increases collagen production, which improves hair health.

Vitamin E

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Vitamin

Vitamin E is a group of powerful antioxidants that protect your cells from oxidative stress. Adequate vitamin E levels are essential for the body to function normally. Sometimes you may see this ingredient listed as tocopherol.

Vitamin E helps prevent oxidative stress and boost hair growth.