PRODUCT CATEGORIES

Let's go back to basics.

Here you'll be able to discover the steps in a full hair care routine, and choose the right routine for you.

SCALP CARE & SPECIALITY CLEANSING

SCALP CARE & SPECIALITY CLEANSING

A clean and happy scalp is critical if you want to maintain healthy hair. Regularly brushing and using a shampoo and conditioner tailored to your hair needs are great ways to start, but sometimes our scalp, just like the skin on the rest of our body, might need a little extra TLC every now and then. If you are experiencing any scalp irritation, itchiness, flakiness, redness or hair loss, you may need to incorporate scalp care products into your routine.

The scalp is closely related to the rest of the skin, in both its structures and functions. But while the scalp is an extension of the skin on your face, it is thicker and has about 100,000 hair follicles to support.

A variety of factors, environmental aggressors, sun damage, even overuse of styling products like dry shampoo can cause your hair follicles to become blocked due to dead skin cells, product buildup, and sebum, which all inhibit hair growth and healthy hair production.

A clean scalp will promote good cell turnover and promote a healthy environment for optimal hair growth. Just like anti-aging skin care, care and exfoliation of the scalp is important to remove dead skin cells from around the follicle and promote a healthy follicle.

Depending on the severity of your symptoms, you can either incorporate products into your regular shampoo and conditioner routine, or otherwise use a weekly scalp scrub for a deep cleanse.


The scalp is closely related to the rest of the skin, in both its structures and functions. But while the scalp is an extension of the skin on your face, it is thicker and has about 100,000 hair follicles to support.

A variety of factors, environmental aggressors, sun damage, even overuse of styling products like dry shampoo can cause your hair follicles to become blocked due to dead skin cells, product buildup, and sebum, which all inhibit hair growth and healthy hair production.

A clean scalp will promote good cell turnover and promote a healthy environment for optimal hair growth. Just like anti-aging skin care, care and exfoliation of the scalp is important to remove dead skin cells from around the follicle and promote a healthy follicle.

Depending on the severity of your symptoms, you can either incorporate products into your regular shampoo and conditioner routine, or otherwise use a weekly scalp scrub for a deep cleanse.

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OUR TOP SCALP CARE AND SPECIALITY CLEANSING PRODUCTS

CARE (SHAMPOOS & CONDITIONERS)

CARE (SHAMPOOS & CONDITIONERS)

You can’t build a great make-up look without the right foundation. That skin glow you desire is near impossible without tailoring to your specific skin needs. In the same way, healthy, shiny, gorgeous hair starts with the right shampoo and conditioner. Knowing which shampoo and conditioner to use is key to healthy beautiful hair.

The truth is your hair is as unique as you are and there is no one-size-fits-all solution when it comes to choosing your shampoo and conditioner. However, making the decision is really quite simple - it’s all about understanding your hair and defining the following things: your scalp type, your hair type, and the overall condition of your hair.

Think of it this way: shampoo is for your scalp and roots, while conditioner is for the ends of your hair.

For example, if your scalp is oily and your ends are dry (a common combination), then you should choose a shampoo that is best suited for an oily scalp and leave the moisturising up to your conditioner, which should be applied only to your dried ends.

READ MORE ABOUT CHOOSING THE RIGHT SHAMPOO AND CONDITIONER FOR YOUR HAIR HERE


The truth is your hair is as unique as you are and there is no one-size-fits-all solution when it comes to choosing your shampoo and conditioner. However, making the decision is really quite simple - it’s all about understanding your hair and defining the following things: your scalp type, your hair type, and the overall condition of your hair.

Think of it this way: shampoo is for your scalp and roots, while conditioner is for the ends of your hair.

For example, if your scalp is oily and your ends are dry (a common combination), then you should choose a shampoo that is best suited for an oily scalp and leave the moisturising up to your conditioner, which should be applied only to your dried ends.

READ MORE ABOUT CHOOSING THE RIGHT SHAMPOO AND CONDITIONER FOR YOUR HAIR HERE

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OUR TOP SHAMPOOS, CONDITIONERS & CO-WASHES

MASQUES & TREATMENTS

MASQUES & TREATMENTS

Besides and on top of your regular shampoo and conditioner routine, masques and treatments can further aid the health and condition of your hair via the delivery of nutrients and ingredients further into the hair shaft. As the name suggests, conditioners ‘condition’ the hair providing instant shine and hydration to the outermost layer of our hair.

Unlike conditioners, hair masks and treatments have a higher concentration of nutrients and oils that help to repair the hair inside out, and are designed to be left on your hair for longer - anywhere from 5-20 minutes to several hours.

Just like you wouldn’t use a face mask every single day due to its potency, the same rules apply to a hair mask. Hair masks are almost like a medicated dose to treat all kinds of stress and damage your hair undergoes, whether that’s mechanical damage caused by brushing, teasing, tight ponys, towel drying and heat styling, or chemical damage caused by colouring and bleaching.

They’re potent treatments made to target concerns that trouble your tresses —dryness, frizz, damage and overall lack of nourishment. Your hair type determines how often you should use one, the best one for you, and the ideal routine you should follow to care for your hair.


Unlike conditioners, hair masks and treatments have a higher concentration of nutrients and oils that help to repair the hair inside out, and are designed to be left on your hair for longer - anywhere from 5-20 minutes to several hours.

Just like you wouldn’t use a face mask every single day due to its potency, the same rules apply to a hair mask. Hair masks are almost like a medicated dose to treat all kinds of stress and damage your hair undergoes, whether that’s mechanical damage caused by brushing, teasing, tight ponys, towel drying and heat styling, or chemical damage caused by colouring and bleaching.

They’re potent treatments made to target concerns that trouble your tresses —dryness, frizz, damage and overall lack of nourishment. Your hair type determines how often you should use one, the best one for you, and the ideal routine you should follow to care for your hair.

Read more

OUR TOP MASQUES & TREATMENTS

LEAVE-INS

LEAVE-INS

Leave-in conditioners are designed to be used after you wash your hair and before you style it. Unlike traditional conditioners, they’re not washed out. Nearly every hair type - curly or straight, natural or colour treated - can benefit from the use of a leave-in product, but you may find them particularly useful if you have dry, damaged, or frizzy hair.

Rinse-out conditioners are essential hydrators that soften and smooth hair after cleansing, but the best leave-in conditioners go one step further. They linger, sink into hair follicles, and make a noticeable difference in how hydrated your hair looks. Plus, leave-ins can offer a variety of extra benefits when it comes to UV protection and hair-type-specific styling help.

Compared with regular conditioners that you rinse out in the shower, leave-in conditioners are typically formulated to be more lightweight. This prevents weighing the hair down. These products don’t form rigid

bonds and instead provide a detangling effect to help with combing and maintaining your desired style. This is why they tend to be used right before you style.

Leave-in conditioners are also miracle workers for the time-starved among us who don’t have the extra 15 minutes to wait around in the shower for an intensive hair mask to work its magic — but want to replicate some of the smoothing, deep-conditioning, shine-inducing results of using a mask, nonetheless.


Rinse-out conditioners are essential hydrators that soften and smooth hair after cleansing, but the best leave-in conditioners go one step further. They linger, sink into hair follicles, and make a noticeable difference in how hydrated your hair looks. Plus, leave-ins can offer a variety of extra benefits when it comes to UV protection and hair-type-specific styling help.

Compared with regular conditioners that you rinse out in the shower, leave-in conditioners are typically formulated to be more lightweight. This prevents weighing the hair down. These products don’t form rigid

bonds and instead provide a detangling effect to help with combing and maintaining your desired style. This is why they tend to be used right before you style.

Leave-in conditioners are also miracle workers for the time-starved among us who don’t have the extra 15 minutes to wait around in the shower for an intensive hair mask to work its magic — but want to replicate some of the smoothing, deep-conditioning, shine-inducing results of using a mask, nonetheless.

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OUR TOP LEAVE-IN PRODUCTS

STYLING

STYLING

Hair styling products are an essential part of any hair routine and can make the difference between your hairdo lasting all day and night, or flopping before you get out the door. It’s all about knowing what product is best for the style you’re trying to achieve.


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OUR TOP STYLING PRODUCTS

REFRESHERS

REFRESHERS

Day 5 hair? No worries, we’ve got you covered. Sometimes when you’re strapped for time it’s all about using a good hair refresher or dry shampoo to carry you over to the next day. Make sure you’re properly cleaning your hair after though with a double cleanse or a good scalp scrub to detoxify your strands.


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OUR TOP REFRESHERS & DRY SHAMPOOS

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