Iles Formula

Iles Formula offers a super curated range of products that phenomenally transforms all hair types into the signature Iles Formula finish; sumptuous, lustrous and nurtured.



Created by a world renowned hairdresser with a high demand clientele, Iles Formula remains a family owned and operated business. The Iles Formula product formulations work with only the best responsibly sourced, raw, and clean ingredients on the market.



Rogue Beauty is Australia’s official importer and exclusive distributor of hair care brand Iles Formula. Launched into the Australian market in 2023, Iles Formula is truly unique in our portfolio, as it embodies our ethos- hairdresser led. The brand founder, Wendy is still directly linked and heavily involved with the brand, promising her products will deliver maximum performance, with minimal effort.

Best of the brand: Haute Performance Shampoo + Haute Performance Conditioner, Finishing Serum, Signature Collection, Hair Turban- Grey.