Maria Nila

Maria Nila’s vision is to lead sustainable beauty with a clear purpose and to provide the world with a professional hair care brand that consists of carefully chosen ingredients and colour protecting formulas that makes it easier for professionals and consumers to take a step towards a more environmentally friendly future.



Founded back in 1999 in a garage in the South of Sweden, the Wikstöm family started researching and mixing ingredients for hair care products. With inspiration from founder Ann’s great-grandmother Maria Nila, who showed great respect for the planet and animals, our philosophy of providing the world with vegan and friendly beauty was born. Today, although Maria Nila can now be found in 45 countries across 3 continents, the brand is still proud to be a family-run business.



Maria Nila’s production plant located in Helsinborg, Sweden, is where the magic happens - this is where the very best developers and chemists work with passion to select the highest quality ingredients to formulate the amazing clean purpose, colour protecting formulas that are without sulfates or parabens.



Rogue Beauty is Australia’s official importer and exclusive distributor of hair care brand Maria Nila. Rogue beauty is proud to represent this forward thinking and acting brand. Maria Nila is leading the way for an environmentally friendly future. They provide both consumers and professionals with 100% vegan products and have a motto to be friendly, stay curious and act honest, we believe this is a perfect partnership.



Best of the brand: Head and Hair Heal Shampoo and Conditioner, Salty Mist Styling Spray, Quick Dry Heat Spray.



Staff comments:
Account Manager for Digital and Retail: “I love the Pure Volume range by Maria Nila. I have fine hair, and this Shampoo & Conditioner adds body to my hair without it losing its softness. My hair feels light, bouncy and hydrated after using, and the scent is lovely.
I appreciate the environmental stance of the brand, 100% Vegan & animal friendly, with no unnecessary cartons and CO2-compensated packaging.”