Apply to wet hair from root to tip, concentrating on the scalp. Work into a lather then rinse well. For best results, shampoo hair twice.

For best results, use in conjunction with the R+Co Blonded Brightening Masque and customise your tone level. Bright tone: 1 shampoo & 1 masque application; Cool tone w/ no yellow: 2 shampoos & 1 masque application; Very cool tone: 3 shampoos & 1 masque application.

Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Polyacrylate-33, Glycerin, Sodium Lauroyl Sarcosinate, Phenoxyethanol, Fragrance (Parfum), Glyceryl Stearate SE, Sodium Hydroxide, Polyquaternium-10, Ethyl Linoleate, Potassium Sorbate, Ethyl Oleate, Cyclodextrin, Synthetic Fluorphlogopite, Persea Gratissima (Avocado) Oil, Phytic Acid, Crambe Abyssinica Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Benzyl Alcohol, Caprylyl/Capryl Glucoside, Caprylic Acid, Guar Hydroxypropyltrimonium Chloride, Xylitol, Tocopherol, Butyrospermum Parkii (Shea) Butter, Panthenol, Quaternium-95, Propanediol, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Tin Oxide, Silk (Serica/Soie), Syringa Vulgaris (Lilac) Extract, 1,2-Hexanediol, Caprylyl Glycol, Sodium Benzoate, Limonene, Benzyl Salicylate, Acid Violet 43 (CI 60730), Titanium Dioxide (CI 77891)